SEO benefit #1: SEO improves your digital marketing ROI
First on our list of the benefits of SEO is improving your digital marketing ROI.
When you invest in digital marketing strategies, you want to earn the highest return on investment (ROI) possible. With a smart and competitive SEO strategy, you can expect an impressive ROI.
Why?
When it comes to search engines, they offer a close rate of almost 15 percent for new leads.
That doesn’t seem like a lot, but when you compare it to traditional marketing — which is less than two percent — that’s a massive advantage of SEO. That means you can increase your lead conversion rate by almost 13 percent.
To put that in perspective, imagine that your average lead is worth about £800 and that you sign about 20 new leads a month. With digital marketing and SEO, you’ll sign 23 new leads a month — that translates to an additional £2,400 a month, which means £28,000 in additional revenue a year. For many businesses, that revenue increase is one of the biggest benefits of SEO.
That additional revenue from search, however, depends on SEO. If your website ranks at the bottom of search results on page two, three, or four, users won’t find your business. They’ll stick to the first page of results, which means you won’t generate leads from Google or any other search engine. It also means you won’t see that additional £28,000 in revenue, either.
SEO benefit #2: SEO boosts your credibility
One of the best benefits of SEO (and the most overlooked) is how it improves your credibility among consumers. Ranking on the first page of search results signals to users that Google or another search engine, like Bing — trusts your website. That’s one reason why 75 percent of users stick to the first page of search results. They trust search engines to filter results for them, eliminating spammy websites.
Google, as well as other search engines, understand this, which is why they use on-page and off-page signals to rank websites. These signals, which can range from the content you create to your website’s speed, demonstrate that your website is safe and credible.
They also emphasize that your webpage answers a user’s query, such as, “how to clean an inside AC unit.” Another way SEO can boost your credibility? By optimising your Google My Business listing. This listing, which appears in local searches and specific searches for your business, provides users with details about your company.
It can also feature reviews from Google users.
These reviews are critical to building credibility, as well as driving sales. Shoppers place a lot of trust in reviews, which is why 80 percent of consumers say that online reviews have changed their mind about purchasing a product. That’s immense, and with SEO, you can maximize the impact of your company’s reviews.
SEO benefit #3: SEO drives high-quality traffic to your website
When it comes to the importance of SEO, its ability to drive high-quality traffic to your website is a massive benefit.
SEO also helps you earn more high-quality traffic to your website. Unlike traditional marketing, digital marketing offers hyper-targeted tools. Instead of paying for a billboard and hoping that your target audience sees it, you know they’ll see your website in search results. Plus, you’re reaching your target audience at a prime time. They’re looking for you — not driving to work or watching the TV — which means you have their full attention.
It also means they’re more likely to act on your calls-to-action (CTAs), whether it’s an invite to call your team or like your Facebook page. That difference in user intent is one reason why 89 percent of marketers say they have a successful strategy thanks to the benefits of SEO.
SEO benefit #4: SEO measures your success with real numbers
It’s critical to understand the impact of your investment, whether it’s in advertising or marketing. That’s why it’s a massive perk of not only digital marketing but also SEO that you can monitor the success of your strategies. The best part is that you can access your digital marketing analytics in real-time. With Google Analytics, as well as other web analytics tools, it’s easy to assess the performance of your SEO strategies. Check your websites SEO using this free tool: https://www.seoreviewtools.com/google-seo-checker/